The Alley

When we first met our client & discussed this project, his passion & intention became very clear: to bring bubble tea to a more grown-up market by creating a brand environment that feels elevated & sophisticated. So we set aside all our pastel & cute preconceptions & put together a design palette of dark & sophisticated finishes: matt black finger mosaics, monochrome terrazzo, steel & neon details too. The final look is contemporary & pretty cool (we think!) - definitely more cocktail bar than tea shop!