Selfridges, Skin Design London
Designer cosmeceuticals beauty counter
Client
Fatma Shaheen, SDL founder
Location
Selfridges, London
Category
Commercial
Photography
Having worked as an expert & highly-respected celebrity facialist in the industry for many years, our client sought to finally establish & market her own-formula products in the luxury retail arena. She approached us to design for her a stand-out beauty counter that would cut through the visual noise of a busy department store & showcase her exclusive range of clinical & luxury creams & serums.
The concept melds the worlds of clinical science and high-end luxury: 3 heavy, classical marble product plinths sit clustered together & are severed through by a contemporary, iridescent floating lightbox. Through fine detailing & precise engineering, this lightbox appears both ever-changing & infinite all in one. The design & material palette embody the brand ethos of founded scientific experience teamed with a modern & premium aesthetic.