SOSANDAR
Female fashion store rollout
Client
SOSANDAR
Location
Chelmsford
Category
Commercial
Photography
We were approached by SOSANDAR to help take them from years of successful E-tail to physical retail, in an exciting & ambitious nationwide rollout programme. Exploring the brand, with their strong & well established online roots & customer base, we devised a 3D tone of voice with a palette of finishes & custom fixtures & display furniture that manifested their confident & pacy fashion spirit.
Instead of mannequins, we chose supersize LED screens that blend the online Sosandar world with the physical. Further key design decisions were informed by the ‘SS’ brand logo & we created a bespoke emblem wallpaper, also bold & sweeping floor & ceiling curves that all play on the interlinking SS shaping. This rollout programme continues nationwide & we are store by store adapting, evolving, sharpening & fine-tuning SOSANDAR’s store interiors.